Raising money for a startup is something I haven’t been able to demystify. The last time I launched a startup in 2012 I didn’t have a clue where to start. Now, 8 years later there is one particular part of the raising money puzzle I know for sure — Timing. Timing is the one ingredient […]
If you are a bootstrapping entrepreneur, you can’t just be an entrepreneur. You must also be an author. Simply put, writing is critical these days. Blogging is a must. Publishing an ebook is mandatory. B2B marketing with opt-in white papers is the standard. Why? Because content marketing is the most cost effective marketing method in […]
Validating a business idea is the critical first step to a successful entrepreneurial endeavor. A step many people skip when they are overcome by the passion or excitement of starting. I’m guilty of this myself. I rushed to launch and did not validate my idea in my last startup. As a result, I spent more […]