The Key Skill a Bootstrapping Entrepreneur Must Have
If you are a bootstrapping entrepreneur, you can’t just be an entrepreneur. You must also be an author.
Simply put, writing is critical these days. Blogging is a must. Publishing an ebook is mandatory. B2B marketing with opt-in white papers is the standard.
Why? Because content marketing is the most cost effective marketing method in the world right now. Do you still need convincing?
If so, Jason Baptiste wrote a nice in depth piece of the popular startup blog OnStartups several years back titled Why Every Entrepreneur Should Write and 9 Tips To Get Started. You should definitely read it. Jason puts an exclamation point on this belief with this statement:
If you asked me to tell you a list of three of the best decisions in my life, I can certainly tell you that regularly writing is one of them.
The bottom line is that if you are a bootstrapping entrepreneur, writing is one of the only free ways to spread your ideas without having to pay for advertising. The big boys do it religiously with a paid staff of writers. So if you want to emerge from obscurity without buying ads, the time is now for you to become an author.