Everyday we wake up, live life, then go to sleep. So what’s the difference between the days we remember and the days we forget?
The obvious answer is something out of the ordinary. Something unique that happens. Something that differentiates the memorable days from all other days.
The challenge with this is that by definition, 99% of the days we live in our life are not out of the ordinary, they’re not unique, and nothing differentiates them from any other normal day. So that leaves us only remembering a small percentage of all the time we live on this earth.
Your small percentage of memories are not a good representation of who you are. Your personality is made up of millions of events, conversations, and observations that made an impact, but did not make a memory.
For me, this is where the daily blog comes in. When you write a daily blog you’re forced to touch, feel, and smell every moment of your life to find writing inspiration. As a result, many moments that would normally be lost into the bowels of the ordinary get resurrected as insights cemented in the words you publish.
This makes the daily blog much more powerful than it appears.
Yes it’s a communication tool, yes it’s a marketing tool, but more than anything else the daily blog is a tool to create more memories.