A few days ago I made the proclamation that real entrepreneurs don’t quit. So what do you do as an entrepreneur when you feel like quitting?
The first question you should ask yourself is — can you get a job working for someone else and still be happy?
If the answer is yes, then you should do that. You should quit. Entrepreneurship is a relatively painful lifestyle until you get to the promise land of finding a repeatable and scalable business model in a profitable niche you enjoy. So if you can be happy working for someone else, why put yourself through that pain?
Entrepreneurship is truly reserved for the unemployable. If you aren’t unemployable and you feel like quitting, then that is your best option.
On the other hand, if you are truly unemployable and you truly feel like quitting, then it’s time for you to get external help. Your best option is to get a third party to force you to stare down reality and make the tough choices you’re avoiding.
It should never be your spouse, parent, or friend. Instead, this person should either be a trusted advisor or a paid business coach who has nothing invested in your success or failure.