Archive | June, 2011

Why you need to add some Coca-Cola Syrup to your Business Model

Coca-Cola’s business model is simple: Our Company markets, manufactures and sells: beverage concentrates, sometimes referred to as ‘‘beverage bases,’’ and syrups, including fountain syrups (we refer to this part of our business as our ‘‘concentrate business’’ or ‘‘concentrate operations’’); and finished sparkling and still beverages (we refer to this part of our business as our […]

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